Company

Excellence is everything.

TSourcing was built on a simple idea: a restaurant's phone should be answered by someone who knows the menu, every time, without pulling a crew member off the make line. Today that idea runs at 2,000+ locations, with human agents and Ezra Voice AI on the same operation.

  • 2,000+
    QSR locations served
  • 400+
    Brands & operators
  • 1,000+
    Trained order agents
  • 24/7
    Across 4 redundant call centres
01 · What we believe

Technology and the human touch — not one or the other.

Combining cutting-edge technology with a humanistic approach, TSourcing serves your customers with integrity and excellence as its cornerstones. Business processes based on our clients' needs form our roadmap for innovation: talented people equipped with the latest tools on one side, and quality-tested integration and infrastructure on the other.

Integrity

We say what we'll do — speed of answer, accuracy, ticket — and report it weekly.

Excellence

Every call recorded, sampled and coached. World-class trained, quick, friendly, solution-oriented.

Evolution

Customers' needs change; we stay on the trending channels and bring the innovation to your order line first.

02 · The ecosystem

One engine behind the order line.

TSourcing is a core part of the Tribe Consulting QSR stack. Ezra AI takes orders with conversational AI; TSourcing and Kanekt365 run the human + AI order-taking operations behind it; Tribe Consulting provides the 2,000+ people, the sites and the TIOS platform; CodingKey provides the engineering. The model is proven end to end because we run our own companies on it.

Explore the Tribe ecosystem
03 · Leadership

Meet the senior management.

Leaders from business process, customer experience, sales and technology — applying combined skills to customer delight and client success.

  • Nadeem Bajwa, President & Co-Founder
    Nadeem BajwaPresident & Co-Founder

    Nadeem arrived in Fort Wayne, Indiana, in 1991 and started on a delivery route. Today he leads Bajco Group — 283 restaurants, 5,000+ people and one of America's largest pizza franchise operations. TSourcing began in 2022 as the fix for his own post-COVID staffing crisis: every call answered, without pulling crew off the line. He is Multi-Unit Franchisee's American Dream MVP (2026) and No. 58 on the Franchise Times Restaurant 200.

  • Modood Ahmed, Co-Founder
    Modood AhmedCo-Founder

    Modood is the founder and CEO of Tribe Consulting, one of Pakistan's largest BPO organisations with 2,000+ professionals, and the partner behind TSourcing's people, sites and TIOS operating platform. He has worked in the outsourcing industry since 2004 — starting on the frontline, with roles at TRG, IBEX Global and oDesk — and founded Tribe in 2014 with no institutional capital. Tribe is a three-time P@SHA ICT Award winner, including Best in BPO in 2024 and 2026.

  • Dr Khurram Shahzad, Chief Technology Officer
    Dr Khurram ShahzadChief Technology Officer

    Khurram leads technology at TSourcing — telephony, POS integrations and the data and AI systems behind every order. A computer scientist and technical project manager with more than a decade of enterprise software delivery, he holds a PhD from the National University of Sciences and Technology (NUST), completed with a perfect 4.0 CGPA, and graduated first with a gold medal in BS Computer Science across all 203 campuses of the Virtual University of Pakistan.

  • Mateen Mughal, Chief Revenue Officer
    Mateen MughalChief Revenue Officer

    Mateen leads revenue at TSourcing — new brand partnerships, account growth and the commercial side of every programme. He brings 20+ years in business operations, revenue growth and customer experience, having led large-scale contact centres and CX teams to measurable gains in efficiency, profitability and service quality, and now applies AI and automation to help restaurant operators scale.

  • Elliot MasonCampaign Manager
Trusted by publicly traded US restaurant brands
  • National pizza franchises
  • Multi-unit QSR operators
  • Publicly traded restaurant groups
  • Regional pizza brands
  • Franchisee groups
Enterprise-grade, by default

Built for brands with a thousand stores and a procurement team.

TSourcing is a Tribe Consulting company — 2,000+ professionals, 4 countries, operating since 2014. Every engagement runs on TIOS, with the documentation your security team will ask for.

  • SECURITYPCI DSS compliant
  • AUDITSOC 2 Type II audited
  • STANDARDISO/IEC 27001 certified
  • CONTINUITY4 sites, no single point of failure
  • INTEGRATIONPOS-integrated, brand by brand
  • PLATFORMRun on TIOS · Tribe Consulting

Ready to take the phones off your team's plate?

A 20-minute demo: hear a live order, see it land in a POS, and get a quote for your store count.

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